Paddy Freeman

Paddy Freeman is a highly experienced digital marketing and technology professional with a diverse background spanning multiple industries. Currently serving as the Digital Platforms Operations Manager at British Airways since November 2022, Paddy has previously held notable positions including Marketing Cloud Product Owner at Oodle Car Finance and Director at Knowl Hill Consulting Ltd, where expertise in Marketing Technology and Digital Transformation was provided. Previous roles include significant contributions at companies such as Mars, Aviva, and Tesco, where Paddy successfully led teams in the deployment of marketing technologies, programmatic advertising, and data-driven marketing strategies. Paddy Freeman's educational background includes a Mini MBA in Marketing from Marketing Week and a Bachelor's degree in Managerial and Administrative Studies from Aston University.