BAT
Aude Grenier Brunel is a seasoned marketing professional with extensive experience in brand management across various sectors. Currently serving as the Global Head of Brand Marketing for Wellness & Stimulation at BAT since September 2022, Aude leads the global brand Ryde, focused on enhancing wellbeing. Previously, Aude held the position of Brand Marketing Director for Europe at BYJU'S, contributing to an Ed Tech platform serving 150 million students. As Chief Marketing Officer at OGGS, Aude promoted ethical plant-based alternatives, notably a patented liquid egg substitute. Aude's tenure at Marks and Spencer saw the successful launch of the Plant Kitchen brand, driving significant sales growth and earning multiple awards. Aude's earlier roles include various marketing management positions at Unilever and L'Oreal, underpinned by a strong academic foundation in marketing from Sciences Po and other prestigious institutions.
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