Claire McVinnie Fcim

Claire McVinnie FCIM is an accomplished marketing professional with extensive experience in strategic category and brand management within the FMCG sector. Currently serving as the Future Pipeline - Consumables Lead for BAT's global vapour brand Vuse since November 2016, Claire has previously held senior marketing roles, including Director of Marketing at Mrs Crimbles and Marketing Director at Dart Valley Foods Ltd. Claire has a proven track record in driving growth through innovative marketing strategies and product development while excelling in highly regulated environments. Moreover, Claire holds multiple qualifications from the Chartered Institute of Marketing, including Chartered Marketer Status and Fellow status, underscoring a commitment to professional development and excellence in marketing.