Dashab E Rehman Mansoor

GTM Strategy Manager - New Categories at BAT

Dashab E Rehman Mansoor is an experienced professional in strategic planning and go-to-market strategy within the consumer goods and technology sectors. Currently serving as the GTM Strategy Manager for BAT's reduced risk portfolio, Dashab has previously held positions at Retailo Technologies, where responsibilities included the design of profitability strategies and onboarding multiple brands, contributing to substantial sales growth. Dashab's tenure at BAT also encompassed various roles such as Assistant Planning Manager and Area Sales Manager, showcasing a consistent record of driving product growth and market analysis. Additional experiences include leadership roles at AIESEC, enhancing customer experience and business development, alongside internships in higher education and strategic communications. Dashab holds a Bachelor of Business Administration from the National University of Sciences and Technology (NUST).

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