Federico Simonetti

Federico Simonetti serves as a Conversion Manager at BAT since May 2019, focusing on optimizing the customer journey to enhance revenue, engagement, and user experience through data-driven strategies and conversion rate optimization. Prior experience includes roles as Ecommerce Manager, CRM Manager for Spain and Portugal, and Paid Media & Analytics Manager at BAT. At SELTA SpA, from September 2017 to May 2019, Federico contributed to market positioning and sales strategies in cyber security, infrastructure automation, and communication. Earlier roles span digital marketing and project management positions at Hdrà, You & Web, Voverc, and freelance SEO consultancy, along with teaching web and social media marketing. Federico holds a PhD in Philosophy from Università degli Studi di Napoli Federico II.