Fernando Trevino possesses extensive experience in quality management and innovation within the tobacco industry, particularly with British American Tobacco since September 2006. In various leadership roles, including Sr. Dir. Group Head of Quality and Global Senior Quality Performance Manager, Fernando has demonstrated a commitment to fostering talent and driving transformation, focusing on delivering superior consumer experiences and reducing health impacts through innovative product offerings. Academic credentials include a Master of Business Administration in International Marketing and a Master’s Degree in Productivity & Quality Management, complemented by an Engineer’s Degree in Engineering and Industrial Management from Universidad Autónoma de Nuevo León. Prior experience includes teaching operations excellence at UANL and maintaining quality standards in manufacturing at KEMET Electronics Corporation.
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