Lluís Altirriba Amat

Lluís Altirriba Amat is a skilled professional in the sales and brand management sector with significant experience gained from roles at BAT as a Territory Sales Manager since October 2024, and previous positions at Lactalis Nestlé España as a Junior Sales and Junior Brand Manager from July 2021 to October 2024. Lluís's responsibilities included product innovation, packaging development, digital communication, collaboration with CRM teams and agencies, brand support, market and consumer data analysis, and budget control. Earlier experience includes internships at Audiaxis and customer service roles at Sonar. Lluís is currently pursuing a Master's degree in Estrategia y gestión creativa de marca at Universitat Pompeu Fabra and holds a business English diploma from ILAC and a degree in Law from Universitat Oberta de Catalunya.