Michał Beszczyński

Michał Beszczyński is a seasoned digital marketing professional with extensive experience in e-commerce, SEO, and project management. Currently serving as Global SEO Manager and CRO Team Leader & E-Commerce Manager for BAT since August 2020, Michał has successfully managed e-commerce sales across multiple markets and driven strategy development to enhance sales and consumer experiences. Previous roles include Senior Project Manager at DDB Warszawa, where notable projects included boosting traffic for the PGNiG Superliga website, and Digital Producer in a freelance capacity, collaborating with prominent clients such as McDonald's and Volvo Cars. Michał's project management expertise was demonstrated earlier at Efigence, where a banking innovation project received international recognition. Overall, Michał Beszczyński combines a strong analytical approach with hands-on experience in digital marketing across various sectors.