Semyon Petrakov

Semyon Petrakov is an experienced marketing executive with a strong background in brand management and operations. Currently serving as the Head of Kent at BAT since October 2016, Semyon is responsible for the global growth of the Kent brand. Previously held positions include Area Head of Brands FMC and Head of Premium Brand Group at BAT, focusing on the FMC portfolio and brand marketing for local and low brands, respectively. Prior to BAT, Semyon was the Head of Operations at Geometry Global and served as the Group Account Director at OgilvyAction, managing a multi-million dollar business with British American Tobacco Russia. Semyon began the career as a Project Manager at RosBusinessConsulting, specializing in digital sales. Semyon holds a 5-year specialist degree in Strategic Management from the Higher School of Economics.