Stefano Prevedel

Stefano Prevedel is an experienced CRM and Customer Service Manager at BAT Italy, responsible for developing and implementing a comprehensive customer CRM strategy and service delivery. With prior roles as Head of CRM for L'Oréal Luxe Division and CRM and Digital Marketing Manager at PwC Italy, Stefano has a strong background in digital transformation, consumer engagement, and data-driven marketing strategies. Additional experience includes leading digital marketing projects at Accenture, managing direct marketing strategies at ContactLab, and providing ICT and business consulting at Tech Rain. Stefano holds a Bachelor's degree in Statistics and Economics from Università degli Studi di Milano-Bicocca.