Darren Henry

Darren joined British Cycling in 2021 from Premier League football club Southampton FC, with a clear focus on developing and enhancing British Cycling’s long-term growth, sustainability and brand.

As Commercial Director, he is responsible for the development and execution of the British Cycling commercial strategy, securing commercial partnerships, promoting the development of our membership offer and maximising opportunities from major cycling events.

Prior to joining British Cycling, Darren worked in various commercial leadership roles at leading sporting organisations including Manchester United, IMG Golf, Harlequins FC, London Irish FC and sports marketing agency Two Circles.