Maddy McManus

Maddy McManus is an experienced marketing professional with a robust background in customer segmentation and retention strategies, currently serving as Senior Customer Segment Manager at the British Heart Foundation since August 2017. Maddy has successfully led multi-media marketing initiatives aimed at maintaining and enhancing customer relationships to achieve significant income targets. Prior roles at Cancer Research UK included Senior Direct Marketing Executive, where Maddy managed a range of fundraising campaigns, and earlier positions focusing on direct marketing and program support. Maddy holds a Bachelor of Arts in English Studies from Sheffield Hallam University, completed in 2013.