Elisa Iob

Elisa Iob is a seasoned market insight and product analysis manager with experience at the British Medical Association since December 2016, where responsibilities include leading market research and shaping strategic initiatives. Previously, Elisa served as a research manager at Winmark Ltd, managing research projects for C-suite clients, and as a research analyst at Source8, providing market intelligence for businesses entering the MENA region. Freelance research roles included analyzing buying trends for SMEs and conducting studies on BME communities and health access for vulnerable populations. Elisa has complemented practical experience with a solid academic background, including an MSc in Social Sciences from the University of Verona and participation in various training programs, such as Practical Documentary Filmmaking at UCL.