Nikki Phillips

Nikki Phillips currently serves as the Director of Digital Transformation & IT at the British Triathlon Federation, focusing on enhancing the organization’s digital technology capabilities and improving customer experience. Previously, Nikki held the position of Head of Digital at Be Military Fit, leading the development of an integrated on-demand platform for health and wellbeing services. Experience also includes roles at Les Mills International, where Nikki managed market implementation and sales development for Les Mills On Demand, and at Swimming Nature, enhancing sales and customer experience. Additional positions include leadership roles in sales and marketing at PlayFootball, Holmes Place, Esporta, Virgin Active, and Kirby Company, demonstrating a strong background in sales growth, team management, and operational strategy across various sectors.