Sheona Southern

Sheona Southern is a seasoned professional in destination management and marketing with extensive experience. Currently serving as Destination Director at GC Insight, Sheona focuses on the development and promotion of thriving destinations, leveraging expertise from a successful career at Marketing Manchester as Managing Director, where leadership of a 50-member team enhanced the region's international reputation. With board memberships across various organizations including British Weight Lifting, Museum of Science and Industry, and Manchester India Partnership, Sheona contributes to diverse initiatives while previously directing an independent marketing consultancy. Academic credentials include an MBA from The University of Western Australia and an Advanced Diploma from CIM.