David Laidler is an experienced marketing professional currently serving as Brand Director for Carbonates and Lipton at Britvic PLC, a role held since January 2013. David also leads growth space marketing and innovation, overseeing brands such as Rockstar Energy and Aqua Libra. Prior experience includes significant roles at Kraft Foods, Cadbury plc., GlaxoSmithKline, and IRI, where responsibilities spanned category management and marketing strategy. David holds a BA Hons in Business Management from the University of the West of England and completed a Mini MBA in Marketing with Mark Ritson in 2021.
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