Reena Bilakhia

Reena Bilakhia is an accomplished professional with extensive experience in category development and marketing within the FMCG sector. Currently serving as Head of Channel Development at Britvic plc since February 2014, Reena leads various functions to enhance the soft drinks category and drive growth across multiple retail environments. Prior roles at Britvic include Head of Category for Grocery & Discounters and Impulse, as well as Senior Category Manager for Out of Home. Previously, Reena worked at Nestlé as Brand Manager for Carnation, where significant sales growth and strategic initiatives were achieved. Reena's career began at Kantar, focusing on client services and market research for major retailers. Educational qualifications include a BSc in Psychology from UCL and A Levels with top grades from John Ruskin College.