Geoffrey Anderson

Media Trader at BrkThru Digital

Geoffrey Anderson has a diverse work experience in the digital marketing industry. Geoffrey is currently working at BRKThru Digital as a Media Trader, where they are responsible for translating client business goals into digital strategies and implementing tests to improve campaign efficiency. Prior to this, they were an Optimizations Manager at ThriveHive, where they oversaw the optimization of digital display campaigns and managed a team to perform daily duties. Geoffrey also worked at ThriveHive as an Optimization Strategist, where they handled setup, assessment, and troubleshooting of digital advertising campaigns. Before joining ThriveHive, Geoffrey worked at Propel Marketing as a Digital Sales Support Representative. Additionally, they gained experience at TechTarget as a TechnologyGuide.com Ad Operations Specialist, Theorem Team Relationship Manager, and Ad Trafficking Specialist, where they managed display advertising campaigns and implemented online media campaigns using various ad servers. Geoffrey is skilled in campaign optimization, strategy development, and troubleshooting issues within the digital advertising space.

Geoffrey Anderson attended Babson College from 2004 to 2008, where they earned a Bachelor's degree in Marketing and Literary & Visual Arts. Geoffrey also obtained a Bachelor of Business Administration (BBA) degree, with a focus on Marketing and Literary & Visual Arts, during the same period.

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  • Media Trader

    May, 2021 - present