Dana Banks II

Director of Brand Growth at Brand Ranch Media

Dana Banks II's work experience includes serving as the Director of Brand Growth at Brand Ranch Media since May 2019. Prior to that, Dana worked at Valassis, starting in September 2015 as a National Sales Executive, where they achieved significant growth in their book of business and exceeded revenue and new business quotas. Dana was also nominated for Rookie of the Year in 2016 and received Salesperson of the Month in January and February. They leveraged Sales Force technology and provided cross-training to the Houston sales team to increase sales efficiency and profit margins. Before this role, Dana worked at Valassis from February 2012 to November 2017 in various positions such as Account Manager, Client Coordinator, and Team Leader. They led multiple account teams, focused on increasing profitability and streamlining processes for multi-million dollar campaigns. Dana also worked as a Marketing Intern at the Lubbock Symphony Orchestra from 2004 to 2005.

Dana Banks II received a Bachelor's degree in Advertising from Texas Tech University, where they studied from 2002 to 2005. In addition to their formal education, Dana has obtained several certifications from Google, including the Google Ads Search Certification, Google Ads Display Certification, and Google Ads Video Certification. These certifications were obtained in August and September of 2022.

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Houston, United States

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Brand Ranch Media

Brand Ranch Media is a boutique advertising agency who cares deeply about our clients’ growth and success. Our focus is on making the best decisions on our clients’ behalf and in their best interest. Brand Ranch Media was founded out of the desire to become a full-service agency that builds relationships with clients and takes their best interest to heart. In our 30 combined years of working with a growing client base, we realized that there is a lot of waste in marketing efforts and, many times, there is no clear vision of the end goal. We offer excellent customer service and treat our clients as we would like to be treated. We take a different approach to our business and tend to think of ourselves as an extension of your business rather than just an ad agency. We know that our success is dependent on the success of our clients and we take that to heart. We work diligently to become experts in YOUR business and to understand your opportunities and challenges from YOUR perspective. We don’t try to fit anyone into a proverbial “box.” Each client is different and unique and the approach should be the same. Most organizations understand the benefits of branding, advertising, and the new customers it can bring to their business. However, most clients have a hard time understanding what marketing dollars prove effective and which ones are wasteful. We don’t just want to produce and place your ads. We want to work together, as a team, to create a brand that stands on its own. We build brands that demand respect, solicit action, and we’re not afraid to run up the scoreboard on the competition. As a matter of fact, we enjoy winning! Our method is simple: Follow the golden rule. We handle our clients marketing budget as if it was our own. We understand the media landscape and we negotiate hard to provide the best value for our clients for every marketing dollar they spend. The bottom line is, we know how to treat people!


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