Raghu Siddani

Raghu Siddani has a diverse work experience in the field of data strategy and analytics. Raghu started their career in 2012 as an Innovation Analyst at Mu Sigma, where they implemented a marketing mix model and improved the efficiency of data analysis. In 2012, they also worked as a Marketing Analyst at MarketShare, where they developed and presented structural equation models for clients.

In 2014, Raghu joined Analytic Partners as a Senior Analyst, where they owned key phases of projects and developed marketing mix models utilizing syndicated and media data. Raghu also contributed to the development and cleansing of analytical databases.

Later in 2014, Raghu worked as a Senior Analyst at WPP's Xaxis division, where they focused on tracking key performance indicators, delivering quarterly business reviews, and implementing viewability-based campaign performance reports.

In 2015, Raghu joined Horizon Media as a Director of Analytics, where they provided blueprints for data management platforms and collaborated with Data Solutions and IT teams to build databases for TV data. Raghu also implemented customized models to measure the impact of TV airings on key performance indicators.

From 2017 to 2018, Raghu worked as a Director of Analytics at Dentsu Aegis Network's iProspect, where they updated algorithms, collaborated with various teams, and implemented data integrity checks to ensure accurate insights and forecasts.

Most recently, Raghu is working as the VP of Data Strategy & Analytics at Broadbeam, starting in 2018. The details of their role in this position are not provided.

Raghu Siddani's education history begins with a Bachelor of Commerce degree in Business/Commerce (Accounting) from the University of Calcutta in 2003. Raghu then pursued a Bachelor of Arts degree in Mathematical Economics/Applied Mathematics at the University of Wisconsin-Madison, completing it in 2007. Afterward, Raghu obtained a Master of Arts degree in Economics from The Ohio State University in 2010. Raghu's academic journey continued, and they recently completed a Master of Science degree in Mathematics (with a focus on Applied Mathematics, Probability, and Statistics) from The City College of New York in 2021.