Siddharth Chabra is a Co-Founder at Brolly Labs since August 2023, focused on creating an innovative ecosystem for the next generation of direct-to-consumer brands. Previously, as Director at Atidiv from June 2019 to August 2023, Siddharth collaborated with founders of international D2C brands to transform data into actionable insights, utilizing tools such as Looker, Sigma, Tableau, and MSTR. Prior experience includes serving as Associate Director CX.Digital at VIRTUOS DIGITAL, overseeing CRM implementation, and a Senior Consultant at Infosys Consulting, where Siddharth worked on digital transformation, compliance, and data security projects in the BFSI sector. Earlier roles include Senior Software Engineer at Newgen, focusing on R&D for a BPM engine, and involvement in various roles at Infosys. Siddharth holds an MBA from the Indian Institute of Management, Calcutta, and a Bachelor of Engineering in Computer Science from Delhi College of Engineering.