Angélica De León

Angélica De León is an Analytics Engineer at Brooklyn Data Co. Angélica has previous experience working as a Database Administrator for Stanley Black & Decker, Inc. from December 2019 to April 2022. In this position, they led a team in building and running the Treasure Data Customer Data Platform (CDP) as part of the Marketing Technology Stack for Latin America and Asia Regions. The CDP enabled the Marketing Teams to manage customer journeys, marketing campaigns, and customer experience.

De León's responsibilities included architecting, implementing, and supporting the design of databases and integrations collaboratively with the data integrations engineer. Angélica also defined and implemented ELT workflows and best practices on data cleansing, data quality, and data readiness. In addition, De León was responsible for performing exploratory data analysis, data wrangling, and data quality checks using SQL. Angélica increased operational efficiencies by automating reporting and streamlining processes using python, SQL, Google Data Studio or Power BI. Lastly, De León led the planning, requirements elicitation efforts, and defined plans for integrations with CDP and managed the execution of plan.

Their manager is Herbie Weisburgh, General Counsel. Some of their coworkers include Lisa Fang - Analytics Engineer, Ilse Ackerman - VP, Data & Analytics, and April Potter - Head of Partnerships.