Michael Anderson

Michael Anderson is an accomplished marketing professional with extensive experience in leadership and strategy development within the technology sector, currently serving as Chief Marketing Officer at Brother UK Ltd since February 2010. Anderson manages a robust team of 30, driving significant marketing initiatives that have garnered multiple awards, including Marketing Team of the Year at the Print IT Reseller awards and B2B Marketing awards. With expertise in lead generation, brand development, and multi-channel marketing, Anderson has successfully executed major campaigns and improved operational efficiency, significantly contributing to the company's market-leading position. Previous roles include Account Manager at Cheetham Bell and Caspa Marketing, and Account Executive at MediaCom, along with a foundational role in marketing communications at Hewlett-Packard. Anderson holds a degree in Business Studies with a focus on Marketing from Nottingham Trent University.