Brown-Forman
Beatriz Beltran Santacruz is a seasoned professional with extensive experience in the tequila industry, currently serving as a Sr Analyst EMO Operaciones de Maquila Externa at Brown-Forman since March 2019, focusing on external production related to New Mix and Jack Daniels RTDs. Previously, Beatriz held the position of New Initiatives Engineer at Brown-Forman, where responsibilities included leading new projects for Casa Herradura. Prior to this, Beatriz acted as Gerente de Exportaciones y Ventas Internacionales at Tequila Don Roberto, managing the export of tequila to various markets including the USA and Canada. Earlier roles include Gerente de Tráfico y Servicio al Cliente/Logística at Tequilera Milagro and Ejecutivo de Comercio Exterior/Coordinador de Exportaciones at Tequila Sauza, where Beatriz oversaw export operations and logistical coordination. Beatriz holds a degree in International Marketing from Universidad Autónoma de Guadalajara, along with specialized certifications in customs operations.
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Brown-Forman
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For over 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma‑Cutrer, Finlandia, Chambord, and Fords Gin. Brown‑Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide.