Beatriz Martinez

Beatriz Martinez is an experienced marketing professional with a robust background in digital marketing and integrated communications. Currently serving as the Global IMC Manager for Diplomatico Rum at Brown-Forman Corporation since May 2023, Beatriz oversees the Global Integrated Communications strategy for multiple brands and collaborates with local IMC leaders and brand marketers worldwide. Prior to this role, Beatriz held positions such as Global Digital Manager for Diplomático Rum and Digital Project Manager at HABITANT®. With expertise in SEO, SEM, and social media strategies, Beatriz has also contributed to various organizations as a Digital Marketing Strategist and Social Media Strategist. Beatriz holds degrees in Online Marketing, Writing for the Web, Web Design, and Journalism from reputable institutions including Instituto Internacional de Marketing y Negocios, New York University, ADAMS, and Universidad Complutense de Madrid.