Carlos Romero

Carlos Romero is an accomplished marketing professional with extensive experience in brand strategy and trade marketing across multiple regions. Currently serving as the Marketing & Trade Marketing Director at Brown-Forman since April 2014, Carlos leads the development of consumer-centric brand strategies and oversees a diverse team to achieve sustainable growth. Previous roles include directing marketing efforts in Mexico and Canada, managing the Jack Daniel's Family of Brands, and overseeing the Tequila Herradura portfolio. Carlos's career began at British American Tobacco and includes significant positions at Jose Cuervo, where strategic brand management drove revenue growth. Carlos holds a Master’s in Marketing from Universitat Politècnica de Catalunya, a Diploma in Digital Marketing from City, University of London, and a Bachelor's degree in International Business from Universidad Autónoma de Guadalajara.