Hetti Niemelä

Hetti Niemelä currently serves as the Head of North and South American Super Premium Spirits at Brown-Forman, having started in August 2023. Prior to this role, Hetti held the position of Senior Brand Manager - Premium Whisky at William Grant & Sons from February 2021 to July 2023, overseeing brand planning for Glenfiddich and the Balvenie in the German market. Hetti's previous experience includes a significant tenure at Mondelēz International, where responsibilities included managing budgets and P&L for various brands across DACH markets as a Senior Brand Manager and Brand Manager. Hetti began professional career at Berner, focusing on brand management for Coty Prestige & Beauty Fragrances, and has experience in project management from earlier roles in advertising and insurance. Educational background encompasses degrees in International Business Communication and International Business from Helsingin kauppakorkeakoulu and Johannes Kepler Universität Linz.