Krassimir Atanassov

Krassimir Atanassov serves as the Regional Head of Marketing for Brown-Forman, overseeing brand strategies and marketing initiatives across Hungary, Greece, Cyprus, and various Balkan countries since December 2010. Atanassov has a rich portfolio that includes renowned brands such as Jack Daniel’s, Woodford Reserve, and Diplomatico Rum. Previous positions include the Regional Head of Marketing for the Nordics, Portugal, and Malta, as well as the Marketing Manager for Bulgaria within the same company. Prior to joining Brown-Forman, Atanassov held roles at Coca-Cola HBC and National Distributors, gaining extensive experience in brand management and marketing strategy. Atanassov holds a Master’s Degree in Economics and Management Science specializing in Marketing Management from Humboldt-Universität zu Berlin and a Bachelor of Arts in Economics from Sofia University St. Kliment Ohridski.