Aaron Lim

Aaron Lim is a seasoned marketing professional with extensive experience in trade marketing and brand management across various industries, including electronics, beverages, and public relations. Currently serving as the Trade Marketing Manager at Pernod Ricard, Aaron previously held the position of Head of Brand Marketing for Samsung Electronics Singapore, where notable achievements included significant increases in brand perception and consumer engagement. Prior roles at Carlsberg Group included Channel Marketing Manager and Premium Brand Manager, with a focus on driving commercial growth and strategic brand initiatives. Earlier experiences at Asia Pacific Breweries encompassed trade marketing and brand innovation roles, contributing to successful product launches and market introductions. Aaron's educational background includes a Bachelor's in Arts and Entertainment Management from Edith Cowan University and advanced credentials in Mass Communication and Engineering.