Brown Parker & DeMarinis Advertising
Mary-Karin (M-K) Schlegel has had extensive work experience in the field of marketing and strategy. Mary-Karin (M-K) started their career at Florida Hospital in 2010 as the Executive Director Digital Marketing and Branding for the Central Market. In this role, they led a team of over 100 employees and developed volume-driving strategies that contributed to a 54% market share. From 2014 to 2016, they served as the Senior Director of Brand and Digital Marketing for the Florida Division of the hospital, where they were responsible for brand and digital marketing strategies for 23 adult and pediatric hospitals.
In 2016, M-K Schlegel joined Brown Parker & DeMarinis Advertising as the Director of Strategy and Insights. In this role, they led the Strategy and Insights Team and was responsible for developing brand strategies and tradigital advertising campaigns for large US health systems. Mary-Karin (M-K) played a crucial role in achieving brand loyalty, volume growth, competitive advantage, market relevance, and preference. In October 2020, they were promoted to the position of Vice President, Strategy & Analytics, where they continue to contribute to the success of the agency.
Mary-Karin (M-K) Schlegel completed their Bachelor of Arts (B.A.) degree in English from Siena College from 1985 to 1990.
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Brown Parker & DeMarinis Advertising
Brown Parker & DeMarinis is the leading full-service hospital marketing agency in the country. Proudly serving many of the most prestigious hospitals in the United States, we are driven a singular Purpose: We believe health systems should be the most beloved brands in the world. To deliver on that belief, we’ve developed a unique, three-pronged approach to healthcare marketing: 1) Sub-specialization—do one thing and do it very, very well; 2) Tradigital—create integrated solutions that touch our audiences both online and offline; and 3) Service Excellence—using the principles developed by the Ritz-Carlton, we’ve created an innovative customer service approach that is second to none.