Deepa Kedoor

Head - Brand, Events & ABM at BrowserStack

Deepa Kedoor has a diverse and extensive work experience in various roles and industries. Deepa is currently the Head of Corporate Marketing at BrowserStack, starting in October 2022. Prior to this, Deepa worked at LinkedIn as a Senior Content Marketing Consultant from February 2019 to October 2022.

Before joining LinkedIn, Deepa had a long tenure at IBM, where they held several leadership positions. From May 2018 to February 2019, they served as the Brand & Social Leader for IBM India, overseeing digital marketing, social media, content marketing, offline advertising, brand expression, campaign performance, and optimization. Deepa also played a significant role in launching the first IBM services blog in India and managing weekly client newsletters. Deepa was also a key organizer for the Advancing Women's Leadership event, which featured high-level female executives from IBM and Fortune 500 companies.

Prior to their role as Brand & Social Leader, Deepa served as the Team Leader for Performance Marketing at IBM Cloud & IBM Services from March 2016 to April 2018. In this role, they managed campaigns across digital and events, focusing on audience generation for key IBM events in India.

Deepa's expertise in brand strategy and development is evident from their previous role as Brand Strategist & Corporate Advertising Lead at IBM from March 2013 to March 2016. Deepa led high-impact projects and presented an employee persona build at the IBM Worldwide Council, which was led by the CEO and MD.

Going further back in their career, Deepa served as a Program Manager at IBM from May 2007 to March 2013. In this role, they managed key programs on a national scale, including government relations, partner management, budget management, volunteer engagement, and event management. Deepa successfully launched Desi Corps, a content hub for IBM India, and implemented internal campaigns to increase employee volunteer registration.

Before joining IBM, Deepa gained experience in marketing operations at Nike from October 2004 to February 2005. Deepa also worked in product management at Paramount Cosmetics India Limited from June 2002 to October 2004.

Overall, Deepa Kedoor has demonstrated a strong track record of leadership, strategic thinking, and expertise in marketing and brand management across various industries.

Deepa Kedoor's education history includes a Bachelor's degree in Economics from Bangalore University. Deepa also attended Nanyang Technological University in Singapore, where they obtained certifications in Leadership Marketing & Communications in Growth Markets. Additionally, they have completed various certifications from Duke University, including International Marketing & Communication and Innovation that Matters. Recently, Deepa obtained a Mini MBA in Marketing from the Marketing Week Mini MBA with Mark Ritson. Deepa also holds a Mini MBA certification from Bottom-Line Training.

Links

Org chart

Timeline

  • Head - Brand, Events & ABM

    December 1, 2023 - present

  • Head Corporate Marketing

    October, 2022

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