Julien Boulais

Julien Boulais is an experienced marketing and product strategy professional currently serving as the Manager of Global Product Strategy at BRP since February 2023. Previously, Julien held various roles at Cycles Devinci, including Brand & Product Marketing Director and Global Brand Manager, where responsibilities included executing impactful product launches and leading multi-functional teams. Julien’s earlier positions at BRP involved marketing and promotions for the North American market. With a solid educational background, Julien obtained a Bachelor of Commerce in Marketing from Concordia University, along with additional marketing qualifications from HEC Montréal and the University of South Australia, complemented by a DEC in Sports Marketing and Management from Champlain College.