Apoorva Shankaran

Apoorva Shankaran is a Category Manager at TI Cycles of India since January 2022, responsible for managing the Hercules brand and overseeing a P&L of 600 crores to drive growth. Prior to this role, Apoorva served as a Brand Manager in Hematology at Dr. Reddy's Laboratories from June 2020 to December 2021 and worked as a Brand Executive at Curatio Healthcare Private Limited from May 2017 to June 2020, where management of multiple brands at various lifecycle stages was key. Apoorva began professional experience with internships at Medulla Communications, MSD, and Danone in 2016, gaining exposure to communication strategies and consumer insights. Academic qualifications include a Post Graduate degree in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a Bachelor of Technology in Biotechnology from Anna University Chennai.