Michelle Cox

Mrs Cox is a professional independent Non-executive Director and has held executive leadership roles in a variety of sectors with over 25 years experience. Michelle has multi-national experience in marketing, communications, travel, tourism, hospitality and acquisitions. Previous appointments include Executive Director, Mergers and Acquisitions for Bastion Collective; Managing Director, Asia Pacific for STA Travel and General Manager Marketing for the APT Group.

Michelle is currently a Non-executive Director on the board of tourism adventure company Experience Co (ASX:EXP) (appointed 1 January 2020), has held a Director role on the Board of Tourism Tasmania for the past six years and continues to be a shareholder in the tourism marketing consultancy firm The Linchpin Company. She is also a shareholder in the marketing communications agency group Bastion Collective.

Implementing cultural and strategic change while improving bottom-line results and motivating teams to peak performance are areas of particular strength. Michelle is also an award winning author, podcast host and ceramist – her creative endeavours found under the business called The Wabi Sabi Series. Michelle has an Associate Diploma in Applied Science (Victoria University) and is a Graduate of the Australian Institute of Company Directors.