April M Rivera

April M Rivera M.S. currently serves as the Senior Director of Brand Marketing (Fan Development) at BSE Global, having joined the company in October 2023. Previously, April held the position of Global Brand & Partnership Marketing Director at adidas, where responsibilities included leading the Key City Brand Activation and Marketing Strategy for New York City, contributing to significant sales growth and brand health. During a tenure as Senior Manager of Global Brand & Partnership Marketing at Foot Locker, April oversaw the go-to-market development of product programs and managed content across various digital channels. April also excelled as a Senior Manager of Brand Marketing Strategy and Influencer Marketing at The Madison Square Garden Company, focusing on youth engagement and community outreach. Early career experiences include roles at adidas, Nike, and Best Buy. April holds a Master of Science in Sports Management from Columbia University and a Bachelor of Science in Sports Management from St. John's University, coupled with executive education at Harvard Business School in 2023.