BSH Hausgeräte
Astrid Gusbin currently serves as a D2C Online Specialist (UX & CRO) and Digital Marketing Manager at BSH Home Appliances Group since January 2022, while also working as an External Lecturer at IHECS since September 2023, teaching "E-commerce / E-retailing" to Master's students. Previously, Astrid held various positions at L'Oréal from May 2018 to December 2021, including D2C Brand Manager for US Brands and E-commerce Manager for Kiehl's & Urban Decay, focusing on digital strategies and media campaigns. With a background in digital planning at agencies like Blue 449 and Zenith, Astrid’s early career includes internships and a student job, culminating in a solid educational foundation with multiple degrees from Université catholique de Louvain and other institutions.
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BSH Hausgeräte
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BSH Hausgeräte GmbH is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe. To be the first choice for consumers worldwide drives the company and its employees. BSH aspires to improve the quality of life for people with its exceptional brands, high-class products and superior solutions.