Lorena Garrido

Lorena Garrido is a Strategy Director at BTOB Livebrands, overseeing strategic leadership and working to connect brands with consumers. With experience as a Strategy & Content Leader and Strategic Planner, Lorena has developed methodologies and repositioning strategies for agencies. Lorena has a background in creative work, specifically in wallpaper development, and has also worked as a Strategic Trainee at various companies, supporting research and project development. Additionally, Lorena has a strong educational background in Advertising, Branding, and Behavioral Economics.