John Hayato Branderhorst

John Hayato Branderhorst is a senior strategist at btrax, a company that specializes in business development and marketing in East Asia. John joined the company in October 2019 after spending a year at Intralink, where they worked with the US arm of the company on business development and marketing in North America.

Branderhorst is excited to be joining the team at btrax and is focusing their efforts on supporting Colorado-based companies that want to enter or expand in East Asian markets. John believes that the company has a great team of bilingual experts who can assess business opportunities, secure sales, and drive growth in these markets.

The clients of btrax range from startups to multinational corporations in sectors such as automotive, mobile, energy, healthcare, internet, retail tech, and government economic development organizations (EDOs).

John Hayato Branderhorst has studied Japanese and international relations at Hope College and Nanzan University. John also has a degree in accounting, economics, and Japanese literature from Meiji Gakuin University. Additionally, they have several certifications from LinkedIn in social media marketing, creativity, design thinking, digital accessibility, strategic thinking, and happiness training.