Barbara Adey

Barbara Adey is a seasoned executive with extensive experience in sales, marketing, and strategic leadership across various technology and consulting sectors. Currently serving as Vice President of Sales and Marketing at BTS, Barbara leads the North America Sales and Marketing Practice, focusing on strategy execution and transformation. Previous roles include Board Chairman at Riffyn, Advisor to the CEO at CYR3CON, and President/CEO of The Adey Group, demonstrating expertise in advising organizations on product and market disruptions. Barbara has also held significant positions at Hewlett Packard Enterprise and Cisco, where notable accomplishments included reversing market share decline and driving revenue growth in cybersecurity and cloud services. Educational qualifications include a Bachelor's Degree in Systems Design Engineering from the University of Waterloo and an MBA in Marketing and Public Policy from the Schulich School of Business at York University.