Laikin Ragsdale

Laikin Ragsdale has over 10 years of experience in marketing. Laikin began their career in 2014 as an Intern at RemitDATA, where they worked with and supported the product management and marketing team to create and execute marketing initiatives across a variety of marketing channels. Laikin then moved into a Marketing Analyst role, where they managed the development of content and marketing communications programs based on strategic marketing initiatives, led trade show planning, competitive analysis and data driven projects. In 2017, they joined Sectigo as the Manager of Channel and Field Marketing, where they helped transition and rebrand post-carve out from Comodo. Laikin then rose to the position of Director of Global Channel Marketing, leading the overall development and implementation of marketing plans and Go-To-Market strategies that drove revenue growth from a diverse global partner ecosystem. In 2021, Laikin joined BubbleUp as Senior Director of Marketing, directly reporting to the CMO. Her responsibilities include leading research initiatives to create strategic marketing plans, analyzing metrics to uncover patterns of behavior and identify new opportunities for customers, assisting with the oversight and strategy of marketing execution customers, leading and facilitating strategy workshops, reports, and executive summaries for customers, and creating and implementing a training program for continued education as well as an onboarding process for new marketing employees.

Laikin Ragsdale's education history includes a Bachelor of Business Administration (BBA) from the University of North Texas from 2013 to 2015, where they studied Decision Sciences. Laikin also attended Collin College from 2011 to 2013, studying Business Administration and Management, General. Ragsdale obtained their High School Diploma from Plano West in 2009. Additionally, they hold certifications from HubSpot, including the Content Marketing Certification (2017), the Email Marketing Certification (2017), and the Inbound Certification (2016).