E-commerce Marketing Manager (for Skill Pooling) Bk09022024

About Us 

Buddle was founded to address the growing demand for reliable and efficient staffing solutions across diverse industries globally. Our mission is to seamlessly connect businesses with skilled professionals, fostering long-term partnerships that benefit both parties. At Buddle, we prioritise trust, value, and sustainability in every staffing solution we provide.

About Our Client

Our client is an Australian luxury fashion brand with a global presence. They create clothes that are feminine, luxurious, and embrace the nonchalant ease inherent to its founder’s coastal lifestyle. Initially, since launching with a highly curated collection of silk-cashmere scarves, they quickly pivoted their design perspective towards women’s ready-to-wear; designing with the beach or a tropical resort in mind.

About the Role

As an E-Commerce Marketing Specialist & Graphic Designer, you will be responsible for managing our client’s online store on Shopify, ensuring high-quality product uploads, handling email marketing campaigns, and overseeing their social media presence. If you love being at the forefront of planning, executing, and analysing marketing campaigns across a diverse range of digital channels, we'd love to meet you!

Key Responsibilities

New Product Uploads

• Upload new products to our Shopify website with detailed descriptions, ensuring SEO optimization.
• Maintain high-quality product images and accurate product information.
• Manage tagging, meta titles, descriptions, and product collections.
• Regularly update customer-tagged images and videos on the website.
• Coordinate with the design team to ensure consistency in product listings.
• Monitor and update inventory levels accurately.

Document and Record Keeping

• Accurately record all customer order numbers on our internal systems and update timeline notes as required.
• Assist with basic administrative tasks, including data entry, filing, and organising documents.
• Maintain cleanliness and organisation in the office and kitchen facilities, restocking supplies as needed.
• Ensure cleanliness at the Showroom by hanging dresses and assisting the Stylists as required.
• Keep customers informed of shipping updates or delays by utilising basic order tracking procedures via Google Sheets and other applications.

Email Marketing (EDM)

• Design and manage weekly email campaigns using Klaviyo.

• Transform vendor-provided images into newsletters and banners that align with our brand voice.

• Monitor email performance and sales, providing insights and recommendations for optimization.

• Support the launch of new brands across digital channels.

• Create high-quality newsletters using Canva or Photoshop.

Social Media Marketing & Community Management

• Create and schedule engaging posts tailored for Instagram, TikTok, and Pinterest.
• Ensure all content aligns with the brand voice and maintains a consistent message.
• Utilise online software and tools to schedule content ahead of time.
• Develop visually appealing and creative content, including photos, videos, stories, reels, and pins.
• Leverage platform-specific features and trends to increase audience engagement.
• Monitor engagement metrics and respond to inquiries promptly.
• Track and analyse performance metrics to inform future content strategies.
• Collaborate with the design and marketing teams to ensure cohesive branding.

Process and Procedure Development

• Ensure brand voice consistency across all social media platforms.
• Develop guidelines and style standards for communication.
• Conduct regular audits of social media content and implement approval processes.
• Establish procedures for regular reviews and updates of social media content.
• Develop a content calendar to plan and organise future posts.
• Monitor industry trends and competitor activities to refine content strategy.

Loyalty Program Management:

• Manage our established Loyalty Program, overseeing redemption and usage metrics.

• Analyse customer behaviour to identify opportunities for enhancing the program's customer-centric approach, ultimately driving genuine retention.

Performance Tracking and Analysis:

• Set, track, and measure KPIs for all marketing activities, providing detailed performance reports.

• Utilise data-driven insights to optimise strategies, amplifying successful approaches and swiftly adapting or discontinuing ineffective ones to drive continuous improvement

Other Responsibilities

• Make necessary process suggestions and improvements which can help the team.

• Contributes to team effort by accomplishing related results as needed.

• Perform other related tasks and duties that may be assigned by the client later on.

About You

• 5+ years experience with eCommerce Marketing, with strong proficiency in eCommerce and Social Media Platforms including Shopify and Klaviyo.
• Hands-on experience with Shopify for product upload, updates and website management.
• Minimum 3 years of experience in Graphic Design and high proficiency with Canva and Adobe Photoshop.
• Understanding of Social Media platforms and trends (Instagram,  Facebook, TikTok and Pinterest).
• Experience with Cin7 and Searchspring would be a plus
• Experience in the fashion industry would be highly regarded
• Excellent communication skills and the ability to work both independently and as part of a team.
• Knowledge of SEO principles for product uploads.
• Strong organisational skills to manage multiple tasks effectively.
• A proactive attitude and willingness to learn and adapt quickly.
• Attention to detail to maintain brand consistency and quality standards.
• Passion for fashion and e-commerce, demonstrated through a proactive attitude and dedication to the brand's success.

Buddle Benefits Included

Health insurance

Internet allowance

KPI incentive program

Fortnightly virtual happy hour 

Annual group offsites

Finer Details

Schedule: 7am - 4pm PHT (9am - 6pm AEST), Mon - Fri

Start Date: TO BE AMENDED