Joanne Tan

Joanne Tan is an accomplished marketing and market intelligence professional with extensive experience in the Asia-Pacific region. Currently serving as the Head of Marketing & Market Intelligence for Bühler Group since June 2024, Joanne develops and drives marketing and brand strategies while leading efforts in market intelligence to support data-driven business decisions. Previously, Joanne held key positions at Kemin Industries between January 2018 and May 2024, culminating in the role of Associate Marketing Director for Asia, where achievements included leading the APAC sales team to a historic 27% increase over budget in Q1 2023. Joanne's diverse background includes roles at InQpharm Group, Mah Sing Group Berhad, and Sunway Medical Centre, showcasing a strong history in strategy development and performance acceleration across various sectors. Educational credentials include Executive Education at INSEAD and a Bachelor of Management (Hons.) in Marketing Management from Multimedia University.