What does it take to build era-defining products, companies, and cultures? In Build Something, Michael Cerda takes you on a gripping journey through the peaks and valleys of his remarkable career, from scrappy startups to tech giants and media juggernauts. With hard-earned wisdom and refreshing candor, Cerda reveals the untold human stories behind some of the most transformative technologies of our time.

More than just a collection of war stories, Build Something is a masterclass in leadership, resilience, and the art of empowering teams to do their best work. You'll learn how to navigate the challenges of hypergrowth, build trust in high-stakes situations, and create purpose-driven cultures that bring out the best in people. Packed with practical insights and inspiration, Build Something is an essential guide for anyone seeking to drive innovation, lead with authenticity, and leave a lasting impact.

Whether you're an entrepreneur dreaming of your first startup, an executive searching for meaning in the corporate world, or simply someone who suspects your best work lies on the other side of your fears, this book will inspire you to take the leap and discover what you're truly capable of building.



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Build Something

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