Built For Athletes
Finn Christo is an experienced ecommerce and marketing professional currently serving as the Head of Ecommerce at Built For Athletes since October 2024. Previously, Finn held the position of Director of Marketing & Ecommerce at Platform, focusing on enhancing retail and merchandise experiences for sports organizations globally. Other notable roles include Interim Managing Director at Pharmacy2U Ltd / ChemistDirect and Head of Ecommerce & Trading at musclefood, where significant improvements in online conversion and mobile engagement were achieved. Finn's earlier experience includes leadership in ecommerce and digital marketing at THE COUTURE CLUB LTD. An alumnus of Swansea University, Finn earned a Bachelor of Laws (LL.B.) degree in 2001.
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Built For Athletes
Built for Athletes is trusted by athletes and fitness industry experts around the world. We believe that what defines the mentality of an athlete is a dedication to surpassing limits, striving for continual improvement and a refusal to settle. We know that this is no different whether you’re a professional athlete or just passionate about fitness. Our gym backpacks are built with this same mentality in mind. With their durable construction, maximal use of space and a design that accommodates everything you need to keep you pushing your limits, our backpacks will be with you every step of the way. Whether commuting to the gym, out on a hike or travelling the world, the waterresistant exterior, lightweight design, protective laptop compartment and generous dimensions make our bags as versatile as they are reliable. With a huge range of patches, you can fully personalise all Built For Athletes backpacks. Make your bag your own with national flags, letters, or motivating messages to help you stay focussed and pushing onward, whatever your journey. FOR THE DEDICATED.