Finn Christo

Finn Christo is an experienced ecommerce and marketing professional currently serving as the Head of Ecommerce at Built For Athletes since October 2024. Previously, Finn held the position of Director of Marketing & Ecommerce at Platform, focusing on enhancing retail and merchandise experiences for sports organizations globally. Other notable roles include Interim Managing Director at Pharmacy2U Ltd / ChemistDirect and Head of Ecommerce & Trading at musclefood, where significant improvements in online conversion and mobile engagement were achieved. Finn's earlier experience includes leadership in ecommerce and digital marketing at THE COUTURE CLUB LTD. An alumnus of Swansea University, Finn earned a Bachelor of Laws (LL.B.) degree in 2001.