Jeff Macdonald

Jeff Macdonald has a diverse work experience spanning various roles in strategy consulting, marketing, and brand management. Jeff currently serves as the Chief Strategy Officer at Bulbshare since February 2022. Prior to this, from 2018 to 2022, they worked at Purpose Done Right as a Culture & Effectiveness Partner / Strategy Consultant. Jeff was a Partner / Strategy Consultant at innate motion from 2013 to 2018. In 2013, they also had a brief interim role as the Marketing VP - Corporate Brand at InterContinental Hotels Group. Prior to that, they worked for Nokia as the Global Head of Strategic Planning and Activation from 2011 to 2012. Jeff spent a significant portion of their career at Bacardi Global Brands, where they held various roles from 2004 to 2011, including Global Brand Director positions for BACARDI rums and Eristoff vodka, Cazadores tequila. Jeff also served as the Marketing Director at Bacardi Martini India from 2001 to 2004. Before that, they held several positions at Bacardi Martini UK, including Marketing Controller for BACARDI and MARTINI groups, Business Development Manager, and New Product Development Manager. Jeff began their career as a Marketing Manager at Cereal Partners UK (Nestle / General Mills) from 1990 to 1994.

From 1985 to 1989, Jeff Macdonald attended Edinburgh University, where they pursued a Bachelor of Arts (Hons) degree in Economics.