Cheryl Kwek is an accomplished marketing professional with extensive experience in customer relationship management and strategic marketing across multiple sectors. Currently serving as Regional Omnichannel Director at Bulgari since February 2021, Cheryl previously held the position of Client Relations & Service Director at Cartier from April 2016 to January 2021. Cheryl's career includes a significant role as Corporate CRM Manager at Estée Lauder Companies, where oversight extended to various brands, and as Vice President of Segment Marketing at United Overseas Bank Limited, focusing on high-net-worth clients. Earlier experience includes product management positions at ANZ and Reader’s Digest Asia Limited, along with foundational roles at Standard Chartered Bank and Citi. Cheryl holds a Bachelor of Commerce in Marketing & Business Economics from UNSW and has an educational background from prestigious institutions in Singapore.
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