Atanas Raykov

Atanas (Nasko) Raykov is a seasoned executive in global marketing and growth, currently serving as the VP Global Marketing & Growth at Rakuten Viber since May 2015. In this pivotal role, Atanas oversees a diverse team and spearheads the execution of marketing initiatives and growth operations across key markets in APAC, Europe, the US, and MENA. Atanas has held multiple leadership positions within Rakuten Viber, focusing on business growth operations, go-to-market strategies, and strategic partnerships. In addition to Viber, Atanas is actively engaged as an angel investor and LP in various investment funds, including LAUNCHub Ventures and Eleven Ventures, while also mentoring startups through organizations like Endeavor. Atanas's educational background includes specialized training from Harvard Business School Online and degrees from notable institutions such as New Bulgarian University and Sofia University St. Kliment Ohridski, reinforcing expertise in entrepreneurship, innovation, and management.