Dave Asprey

In 2004, Dave Asprey — Bulletproof founder, CEO and Father of Biohacking — had a (non-LED) lightbulb moment at 18,000 feet above sea level. He was on a trek in Tibet, and at -10 degrees Fahrenheit, his energy was plummeting. He staggered into a guest house, where a local handed him a creamy cup of yak butter tea.

That tea changed his life. It rejuvenated his mind and body, and the biohacker in him wanted to understand why the tea made him feel so good. So, he got to work.

Bulletproof is built on the science that helped Dave lose 100 pounds and transform his life, going from brain fog and fatigue to laser-sharp focus and abundant energy. Bulletproof is Dave’s story. It’s your story, too.

Bulletproof products are backed by the latest research, ancient knowledge from Ayurvedic and Chinese medicine and a steadfast commitment to quality — oh, and plenty of Bulletproof Coffee.