Miguel Angel López is a seasoned digital marketing professional currently serving as the Digital Marketing Lead at BullMetrix since October 2023, where responsibilities include leading the digital strategy for Paid Media for Sodimac Argentina and Uruguay. Prior to this role, Miguel held the position of Paid Media Manager for Ecommerce at Solo Deportes from June 2020 to September 2023, overseeing the digital advertising plan and budget management. Previous experiences include work as an Account Manager at gurú, and an Account Executive at Google, specializing in digital marketing strategies across various platforms. Miguel's marketing career began with roles at Chevrolet and Centro Mayor Centro Comercial as an analyst. Educational qualifications include a degree in Marketing and Advertising from Fundación Universitaria Los Libertadores, an Executive Program in Retail Ecommerce from the eCommerce Institute, and a postgraduate degree in Project Management from Centro de e-Learning UTN FRBA.
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