Roof Sweatte has a diverse work experience in various roles and industries. Their most recent position was as a Digital Marketing Analyst at Bullseye Strategy, where they supported the digital marketing team in analyzing and reporting on data. Salaam "Roof" also monitored web analytics and worked with the SEO team to improve rankings.
Prior to that, Roof worked as a Project Manager at the New Jersey Institute of Technology. In this role, they assisted clients with various business aspects and developed social media campaigns to increase brand awareness. Salaam "Roof" also implemented A/B testing to improve conversion rates.
Roof's previous experience includes working as a Digital Marketing Manager at Tiger Companies, where they oversaw social media platforms, managed paid campaigns, and implemented SEO strategies. Salaam "Roof" was successful in driving revenue and increasing visibility on Google.
Before their digital marketing roles, Roof worked as a Baker Trainer at Panera Bread. Salaam "Roof" managed overnight store procedures, trained new hires and managers, and boosted employee morale.
Overall, Roof has a strong background in digital marketing, project management, and employee training.
Salaam "Roof" Sweatte has a relatively recent education history. In 2014, they began their academic journey at Essex County College. After completing their studies there in 2018, they moved on to Rutgers Business School, where they pursued a degree in Marketing/Marketing Management. However, it is not specified whether they obtained a degree from Rutgers as the degree name is not provided.
In 2021, Salaam enrolled at the New Jersey Institute of Technology, specializing in Digital Marketing. It can be assumed that this program was completed in 2022, though the duration of the certification is not specified.
In addition to their formal education, Salaam obtained advanced certifications in Search Engine Optimization and Search Advertising from the HubSpot Academy. Salaam "Roof" completed both certifications in November 2021.
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